Surely nobody can be upset about the revival of Schiaparelli. The announcement of Marco Zanini taking the role of creative director for the prêt-à-couture, the Parisian labels version of high-end ready-to-wear fills me with excitement.
The former creative director of Rochas says "The emotional link to this project is very strong for me and reflective of my admiration for the intelligent and innovative personality of Elsa Schiaparelli. Through her designs she was able to anticipate the trends of her time but with a relevance to daily living, approaching creativity from a different point of view. One which is still significant today. My wish is to revive the incredible aesthetic of this iconic Couture house".
After visiting the website I was reminded of how amazing Elsa Schiaparelli truly was in creating her surrealist, unconventional designs. The website is just as crazy as the brand as you are required to scroll UP where the reveal of new creative director is featured. Then, when clicking on the link to the full website we are provided with a video, in my eyes the video symbolises everything the brand stands for. It is a cartoon video (much in the illustrative style of the past fragrance advertisements) that involved a race between a group of women dressed in couture. There is reference to the signature lobster as a bracelet and just as the winner crosses the line she falls, she then stands up and takes the shoe that has slipped off her foot and places it on her head as a hat... it is so Schiaparelli!
The fashion house, owned by Diego Della Valle will stage a show during the Couture Fashion Week schedule for S/S14, planned for January 20 to January 23. They will be joined by other names such as Ralph & Russo and Serkan.
Elsa Schiaparelli, rival of Coco Chanel was appreciated for her ability to mix fashion and art in an extraordinary way and her unique approach to fashion for the times, inspiring many designers over the years right until today. Farida Khelfa, new face of the brand has shared her excitement to become an ambassador for such a creative fashion house. She comments 'It's with great enthusiasm and pride that I have decided to represent Elsa Schiaparelli'
With such big boots to fill and very high expectations for the newly revived house we can only hope that the new team can do it some justice and keep the bar at the standards set by Elsa Schiaparelli.
The famous 'Shoe-hat' created by Elsa Schiaparelli
and the signature Lobster dress below.
Yours Fashionably
Sarah Victoria
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